Nautical Boat Club aimed to rebrand their web presence as a premier boating club. To achieve this, the club required a stronger brand to attract new members and support franchise expansion. Optimized operations and a robust digital presence were essential.

We started by collecting data. Adding Hotjar and Microsoft Clarity to the wordpress site, and analyzing years of data from Google Analytics was crucial to build a new website in webflow. We looked at the heatmaps in the FAQ pages and stripped the site down to what the prospects and members are truly looking for.

To address these challenges, Lake Austin Design executed a comprehensive rebranding and digital transformation. Our approach focused on:

• Brand Evolution: Crafting a sophisticated brand identity that resonated with the club's target audience and communicated its premium positioning.
• Digital Foundation: Migrating the outdated, slow wordpress website to a modern mobile-first webflow site, scalable platform to enhance user experience and facilitate growth to add new locations within days.
• Operational Optimization: Implementing efficient systems and processes to improve data management and operational efficiency.
• Member-Centric Design: Creating a user-centric website experience that showcased the club’s unique offerings and encouraged membership.

The rebranding and website launch in January 2024 yielded exceptional results.

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• Dramatic Growth: A surge in inquiries, with submissions and phone calls increasing by over 125%.
• Brand Resonance: A significantly strengthened brand identity that effectively connects with the target audience.
• Enhanced Digital Presence: A modern, intuitive website that compellingly showcases the club’s offerings.
• Operational Efficiency: Streamlined form submissions resulting in improved operational efficiency.
• Member Satisfaction: Increased member satisfaction and pride in their affiliation with the club.

"Andy's creative efforts have elevated every aspect of our marketing with clean imagery and engaging website design. "

-Alex McLaughlin
Nautical Boat Club