Andy Mullady.
I embed with executive teams as their brand lead. Not a freelancer. Not an agency. One owner for brand, web, and content, inside the leadership team, for years, not sprints.
Founder-led and executive-led companies with real traction and a brand that hasn't caught up. Security, tech, consumer. If the company is better than it looks, that's the job.
• Sold for ADP at 118% of quota before I designed for a living.
• Grew a retail store from 1 employee to 8 and $150K to $500K in revenue.
• Co-founded 500 Level and grew it from 4 people to 20. Hired the team, trained it, built the system: 50+ athlete and celebrity stores on one template. My designs sold millions. 2016 NFLPA Licensee of the Year.
• Designed for the Chicago Cubs, Chicago Blackhawks, Gary Vaynerchuk, Drew Rosenhaus, Capital One, ESPN, the College Football Playoff, and the Sager Strong Foundation.
• Nautical Boat Club: 28 locations, one brand architecture, embedded since 2022.
• Command Zero: security founders with funding and no identity. Full brand and site on the RSAC show floor in five months.
I design like someone who has had to make payroll. Every brand decision traces back to a business outcome: pipeline, close rate, price. That's what a brand is for.
Timeless systems. Swiss grid, Vignelli, Futura. Built to hold up for years, not a season. I use AI to move faster. The judgment is mine.
A small number of companies at a time. I join your leadership meetings, not your vendor list. Brand, web, content, video, events: one owner, one standard.
Research. Create. Results.
The studio sits on Lake Austin, above the lake's only gas dock. I'm on the water about 50 days a year. It shows in the work.
“If you do it right, it will last forever.”
-Massimo Vignelli
01
• Founder-led companies with real traction and a brand that hasn't caught up
• Executive teams preparing for scale, a price increase, a raise, or an acquisition
• Security, tech, and consumer companies whose product outran their presentation
Not a fit for one-off logos or trend rebrands. A fit for leaders who want the brand to sell.
02
Before: the deck doesn't match the website. The logo is from a different era. The pricing undersells the product. Every new hire reinvents the look.
After: one system, one standard, one owner. The brand earns the price and stays consistent as the company grows, because someone inside the leadership team is accountable for it.
03
Clear positioning. One system. A brand that holds its price and closes the deal.
If the company is better than it looks, let's talk. andy@lakeaustindesign.com