I took Gary V's signature from a letter he wrote and turned it into his logo for apparel & posters. It lasted.
The Challenge:
How do you put a signature clothing line together for a serial entrepreneur known for out-hustling the competition?
‍Keep it true to his f***ing words.
White label apparel design utilizing motivating quotes and charisma of a leading Entrepreneur, Author, Speaker, and Social Media Icon.
Our Solution:
It is impossible to not get inspired by listening to Gary Vaynerchuk’s books, live streams, interviews, and basically all other social media platform.
It was easy to motivate the team and start designing as a counter puncher.
The guy is known for hustling and work ethic. I kept it simple with the word arched. The important touch was taking his signature from a hand letter he wrote and turned it into his logo. We stamped it on everything to start the brand recognition. It caught on.
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The Results:
Joe Rogan made fun of this iphone 6 case that Gary Vee had while taping the JRE experience episode 910 at the 17:48 mark. Click here for youtube clip.
“Is that your f*cking signature on your iphone case? That’s a little weird buddy.” - “I’m a weird dude.”
Live posts while wearing the products and reminding fans of the website and to #garyveeshop had the internet going nuts.
Limited time products helped build urgency amongst fans. They loved posting to #garyveeshop in mid-HUSTLE.
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